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Modern Metals May 2021 logo
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automakers ready to electrify the global fleet
Stretcher-leveler delivers high-volume tolling capacity
O’Neal Steel touches many milestones over 100 years
May 2021
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THE NEW FORCE IN COIL COATING.
May 2021
trend publishing metals group Volume 77Number 5
Modern Metals small logo with red subtext
automotive
The fear of missing out may become a crucial impetus for keeping up with electrification of the world’s passenger fleet
Features
Foresight
service centers
Aerospace distributor strives for continuous improvement, growth, lasting relationships
Symmetry
coil processing
Major processor secures link with steel producer by installing stretcher-leveling line for high-volume toll business and trade sales
100 years
spotlight
O’Neal Industries has touched a lot of milestones and created a big family of dedicated employees
MODERNMETALS.COM typography
Great Lakes Seaway shipping yeard
/ shipping
finishing expert at work
/ coatedcoil
Close look at the racking system
/ materialhandling
Online
Features
The Great Lakes Seaway Partnership launched American Anchor, a series of short films illustrating the global and regional impacts of Great Lakes Seaway shipping
Larger footprint, digital platform helps finishing expert to nimbly service national accounts
Specialty vehicle manufacturer stays organized with racking system
#socialmedia typography
Honda CB160 “Penny Racer”
Facebook
Honda CB160 “Penny Racer” looks magnificent wearing quilted leather and copper
Photo: Kick Start Garage
2021 IDEAS² Awards for innovative steel design
Twitter
Ten structures recognized with 2021 IDEAS2 Awards for innovative steel design
ow.ly/maE230rEnB1
@archinect
Photo: Tom Holdsworth
close-up of welded aluminum
Instagram
#aluminum #welding #handmade #fabrication
Corinna Petry headshot
From the Editor
By Corinna Petry
Charging Forward
P

resident Joe Biden asked Jennifer Granholm to join his cabinet as secretary of energy, in part, because, as she said during a White House press briefing April 8, “I was the governor during a time when the auto industry was on its knees,” referring to the global recession of 2008-2009.

“I was governor when we invested to diversify Michigan’s economy to build Car 2.0, which is the electric vehicle—and the guts to that vehicle, the battery. Here we are, 12 years later, and General Motors is saying its entire fleet is going to be electrified,” said Granholm.

“Countries like China are pressing their foot on the pedal and revving up their electric engines,” she noted, supporting the idea that the federal government must continue to invest in strategies for electrification and for lowering greenhouse gas emissions nationally.

THE HOT SHEET
Skyscrapers being constructed
recovery
Silver linings found in steel demand forecast
The World Steel Association has forecast that steel demand will grow by 5.8 percent in 2021 to reach 1.874 billion metric tons, after falling 0.2 percent last year. It predicts a further growth in demand of 2.7 percent during 2022.

The forecast assumes steady progress on COVID-19 vaccinations will occur, allowing a gradual return to normality in major steel-consuming economies.

“Despite the disastrous impact of the pandemic on lives and livelihoods, the global steel industry was fortunate enough to end 2020 with only a minor contraction in steel demand,” comments Al Remeithi, chairman of the association’s Economics Committee. He attributed that “a surprisingly robust (9.1 percent) recovery in China while demand across the rest of the world contracted by 10 percent.

automotive
The fear of missing out may become a crucial impetus for keeping up with electrification of the world’s passenger fleet
By Corinna Petry
I

nnovation is being driven by new customers and technologies, despite potential concern over program profitability, which is changing the way automotive suppliers conduct business, according to the latest survey of members of the Original Equipment Suppliers Association (OESA), published in March.

Avoiding FOMO
Electric cars getting charged up
Avoiding FOMO
Avoiding FOMO
The fear of missing out may become a crucial impetus for keeping up with electrification of the world’s passenger fleet
By Corinna Petry
I

nnovation is being driven by new customers and technologies, despite potential concern over program profitability, which is changing the way automotive suppliers conduct business, according to the latest survey of members of the Original Equipment Suppliers Association (OESA), published in March.

OESA members are typically Tier I though III suppliers to the automakers. OESA surveys its members quarterly about their expectations on a number of topics. For example, “Suppliers expect it will still take five to 10 years for battery electric vehicle (BEV) production to reach 10 percent of global vehicle output. Survey respondents expect a 10 percent share of BEV production to occur first in China, followed by Europe, with North America taking an estimated eight years to reach that threshold.”

Asked what their biggest challenges/opportunities are as the industry prepares for a BEV future, 78 respondents noted that new customers and new technologies are driving innovation. Forty-two respondents reported that BEV programs “are changing the way we do business”; 38 companies said they are capitalizing on such programs; but 37 companies said their products are not aligned with the technology.

SERVICE CENTERS
man rolling sheet metal
Future Metals’ product offerings have continued to mature and grow, including through acquisitions.
Foresight
Aerospace distributor strives for continuous improvement, growth, lasting relationships
By Corinna Petry
P

eople make all the difference in organizations. And that is especially true for companies that persevere. Future Metals is celebrating its 50th anniversary in 2021, and it would have not braved the vicissitudes of market cycles without the right people to create, maintain and grow the company.

Founders John Porfidio, president; Charles Woodard, vice president of finance; John Ferrara, vice president of sales; and Bill Menze, vice president of warehouse operations, had all worked together at Tube Distributors before becoming entrepreneurs.

Beth Erickson was hired at the tender age of 15, working part time after school as a filing clerk and telex operator. “There were no computers back then, other than the punch card data processing equipment we used for billing,” she recalls. Erickson joined the company full time upon graduating high school in 1979.

Coil Processing
The stretcher-leveler was installed last year, and the first coil rolled through it in October
Operators can run an entire product range without having to change out cartridges and rolls
The stretcher-leveler was installed last year, and the first coil rolled through it in October. Operators can run an entire product range without having to change out cartridges and rolls.
Symmetry
Major processor secures link with steel producer by installing stretcher-leveling line for high-volume toll business and trade sales
By Corinna Petry
F

eralloy Corp. is among North America’s largest high-volume metal processors, a position it has achieved by working closely with mills, customers and technology providers. About six months ago, Feralloy started up its latest piece of technology, a Butech Bliss-built stretch-leveling cut-to-length line in Ghent, Kentucky.

Feralloy’s newest facility is located on the campus of Nucor Gallatin, which itself is in the midst of a couple key expansions. Nucor Gallatin is adding a galvanizing line. The campus will also become home to a $164 million, 250,000 tons-per-year tube mill. Nucor’s Tubular Products Group will produce hollow structural sections, mechanical steel tubing and galvanized solar torque tube at the Gallatin complex.

Before that announcement, Feralloy had already taken over an existing industrial space, which has access to rail, truck and barge (via the Ohio River).

SPOTLIGHT
Kirkman O’Neal invested $2,000 in Southern Steel Works, which became the seed of an empire.
Southern Steel Works factory when it first opened
Kirkman O’Neal invested $2,000 in Southern Steel Works, which became the seed of an empire.
100 Years
O’Neal Industries has touched a lot of milestones and created a big family of dedicated employees
By Corinna Petry
T

hrough a Depression, a world war, multiple recessions and other turmoil, the solid foundation of community, caring and doing the right thing has kept a service center, fabrication and manufacturing company going for a century. Modern Metals talks with the top executive and two longstanding employees about O’Neal Industries’ history and what makes it tick.

Kirkman O’Neal invested $2,000 in Southern Steel Works, a Birmingham, Alabama, fabricator of structural plate and beams, in 1921. In 1935, the company opened a service center. Kirkman O’Neal’s son, Emmet, joined the company in 1946. During World War II, Southern Steel Works produced bombs used in the Pacific theater. The company was renamed O’Neal Steel Works Co. in 1949.

“By the time of my birth in 1961, the company had been in business for 40 years; my father was 39, having been with the company nearly 15 years,” Craft O’Neal, current chairman and CEO, says.

New Products
racking system
Storage expert launches SteelStack
Morrison Industries, Lebanon, Tennessee, a fabricator and manufacturer of specialized shipping racks for the automotive industry, has expanded its product offering with the launch of SteelStack, which builds sheet metal storage solutions for metal fabricators. SteelStack storage systems are designed to create greater efficiencies across high volume fabrication operations. The sheet metal storage racks are made with over-engineered support structures and modular components to meet space requirements.

Morrison Industries, Lebanon, Tennessee, 615/547-6310, morrisonindustries.com.

SteelStack
PARTING SHOT
Healing Pavilion
Los Angeles
Situated in the garden of Cedars-Sinai hospital in Los Angeles, the Ball-Nogues-designed Healing Pavilion provides shade and seating for visitors. Its most important function is creating a place that momentarily transports the visitor’s mind away from illness. The intricate patterns formed by the tubes and the shadows cast on the ground are meant to captivate one’s imagination. This is a place suitable for sitting alone or sharing a moment with another. The pavilion is fabricated from 2,793 linear feet of 2-inch-diameter steel tubes bent using a CNC rolling system. Each of the 352 individual tubes are unique. Together, they form a structural shell that has no hierarchy in a traditional sense.
Photo: Ball-Nogues Studio
PARTING SHOT
Healing Pavilion
Los Angeles
Situated in the garden of Cedars-Sinai hospital in Los Angeles, the Ball-Nogues-designed Healing Pavilion provides shade and seating for visitors. Its most important function is creating a place that momentarily transports the visitor’s mind away from illness. The intricate patterns formed by the tubes and the shadows cast on the ground are meant to captivate one’s imagination. This is a place suitable for sitting alone or sharing a moment with another. The pavilion is fabricated from 2,793 linear feet of 2-inch-diameter steel tubes bent using a CNC rolling system. Each of the 352 individual tubes are unique. Together, they form a structural shell that has no hierarchy in a traditional sense.
Photo: Ball-Nogues Studio
ModernMetals
President/Publisher Michael D’Alexander
Editorial
Editor-in-Chief
Corinna Petry
Senior Editor
Gretchen Salois
Senior Editor
Lynn Stanley
Senior Contributing Editor
J. Neiland Pennington
Contributing Editor
Lauren Duensing
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Modern Metals® (ISSN 0026-8127, USPS 357-640) May 2021, Vol. 77, No. 5 is a registered trademark of Trend Publishing Inc. Modern Metals® is published 11 times a year by Trend Publishing Inc., with its publishing office lo­cated at 123 W. Madison St., Suite 950, Chicago, Illinois 60602, 312/654-2300; fax 312/654-2323. Michael J. D’Alexander, President, Trend Publishing Inc. Copyright 2020 by Trend Publishing Inc. All rights reserved under the United States, International, and Pan-American Copyright Conventions. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means—mechanical, photocopying, electronic recording or otherwise—without the prior written permission of Trend Publishing Inc. This publication is sent free of charge to qualified subscribers. Single copies $14. Paid subscriptions in the U.S. $125/year. Canada, $145/year. Foreign subscriptions, $180/year surface mail and $260/year air mail. If interested in a free subscription go to www.modernmetals.com to see if you qualify. Periodicals postage paid at Chicago and additional mailing offices. POSTMASTER: Send address changes to Modern Metals® c/o Creative Data Services, Inc., 440 Quadrangle Drive Suite E, Bolingbrook, IL 60440. Printed in the USA.
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